Experience
Founder, Twing Events
April 2023 - Present
Boutique Agency planning, producing and executing evetns including personal and professional gatherings, executive offsites, team building, customer meetings, networking receptions and volunteer/community building.
Manager, Events + Communications, Glassdoor
May 2022 - April 2023
In this nascent position, I led the planning, management and execution of go-to-market readiness activities and delivery of programs to the global sales and customer success organization.
• End-to-End management of a multi-million dollar budget producing internal, employee-facing events including annual Sales Kick-Off, GTM Summit, and President’s Club; Sales and CS Training, Leadership Meetings, virtual All Hands and Summer Gatherings.
• Led the internal communication from go-to-market Leadership around key initiatives, updates, etc for Sales & Customer Success teams.
• Created first-ever CSR Give-Back Day within SOPs department for multi-city philanthropic volunteering resulting in an integration of CSR efforts for every future GTM event.
• Built cross-functional relationships across myriad departments - Brand Design, Corporate Communications, Employee Experience, Biz Ops, Legal/Finance - to plan and execute seamless events and experiences.
• Recent Events NPS Scores: 66 and 67 | 72% of attendees rated the event a 9 or 10
Director, Special Events, WarnerMedia
HBO | HBO Max | TNT | TBS | truTV
Jan 2020 - Jan 2022
• Co-launched HBO Max’s Special Events Department garnering global exposure and participation in events and experiences in a virtual world.
• Participated on the team that reimagined event marketing, virtual premieres, hosting live, exclusive consumer facing, award-winning global premieres and immersive afterparties for titles including: The Alienist, Love Life, Legendary, American Pickle, Raised by Wolves, The Flight Attendant, SuperIntelligence, and Genera+ion, with an average social reach of 40+ million per event.
• Crafted and curated the HBO Max experience at 2021 The Sundance Film Festival’s WarnerMedia Lodge activation resulting in brand and product awareness.
• Identified, developed and nurtured B2B partnerships to elevate events and maximize reach for both parties.
• Participated on the team that created and produced Snoop Dogg's New Year's Eve Special livestream, presented by TBS's Go-Big Show, garnering over 1 million viewers, 5.5 million earned media views, and 105 million social impressions.
• Participated on the team for WarnerMedia’s first-of-its-kind consumer-facing interactive theatrical event for The Alienist’s season two premiere that resulted in over 36.5 million social impressions.
Director, Regional Public Relations + Corporate Affairs, HBO
May 1995 - Jan 2020
25+ year veteran who began as an Assistant in Media Relations dept. Extensive background in media relations, public relations, event ideation, creation and production (intimate gatherings up to several thousand).
• Emphasized grassroots, regional outreach with myriad NGOs aligning with programming resulting in sustained and meaningful impact for cause related topics.
• Focused on building and maintaining relationships with Bay Area technology press, influencers and tastemakers.
• Produced all HBO Documentary and Sports Documentary World Premieres in Los Angeles, with 2 titles garnering Sports Emmy for Outstanding Documentary Film in 2018, 2019 and dozens of Academy Award Nominations & Wins in the Documentary Short and Features categories.
• Developed, pitched and managed HBO talent participation with all media opportunities.
• Partnered with reputable brands and NGOs to host innovative experiences promoting HBO content for media and influencers to further expand the network’s reputation of quality programming and corporate social responsibility.
• Acted as an HBO ambassador, speaking at B2B and B2C events across the country.
• Hired as an Executive Assistant, Media Relations and promoted to Publicist, MR, Senior Publicist, MR and then Manager, Corporate Affairs and Regional Public Relations.
Co-Founder, Twinkle Lighting
October 2013 - Present
Co-Founded and launched a family business, Twinkle Lighting, a seasonal holiday lighting company in Southern
Marin servicing communities, commercial and residential clients.
• Increased revenue over 400% from first year to 2020 holiday season.
• Led marketing, communications and philanthropic endeavors.
• Co-managed seasonal hiring, onboarding, training and oversight of seasonal labor (6-8 persons).
• Managed all inquiries, scheduling, estimates, contracts, invoicing, insurance, etc.
Education
Pepperdine University School of Public Policy
Local Government & Community: Partnering for Success; Professional Certificate
California State University, Northridge
BA, English Literature; Radio, TV, Film emphasis
Northeastern University
Transferred, English Literature; Advertising